On December 14th, 2017, under the guidance of its chairman Ajit Pai, the Federal Communications Commission (FCC) voted to repeal net neutrality restrictions implemented under the Obama Administration in 2015. If you’re concerned about how this decision might affect your … Continue reading
People used to have loyalty. Brand loyalty, that is. Attachments were so strong that brand loyalty would sometimes follow a family through generations. Let’s say you were raised in a Cheerios household. As an adult, you might go to the … Continue reading
Using AMP for eCommerce Accelerated mobile pages (AMP) is a relatively new project created by Google and Twitter with the aim of making mobile pages faster. AMP uses a simpler form of HTML that doesn’t take as long to load … Continue reading
3 Tactics for Ranking #1 in Google Search Results In the early 20th century, we turned to godfather of psychoanalysis, Sigmund Freud, for insights into human behavior. In the early 21st century, most of what we know about human behavior … Continue reading
The 3 Keys to Lifecycle Marketing What if we told you there was a way to close the gap between lead generation, customer relationship management, and sales? Well, there is—lifecycle marketing. Although first employed by bigger companies, it’s now easier … Continue reading
Getting organic links to your blog or website is something many SEO writers struggle with. Without other people or sources linking to your page, your content has a much lower chance of being seen by those you want to reach. … Continue reading
Hotel owners, picture this. Some guests walk into your hotel’s lobby, but no one is there to greet them. They notice that the wallpaper is peeling and the carpet is stained. (Let’s not even go into the smell.) The guests … Continue reading
Did you know about 60 percent of small businesses (those made up of one to five employees) don’t have a website? While that stat is hard to believe for those of us in the digital sphere, many small business owners … Continue reading
They say that knowing your audience is the key to success. But that can be easier said than done—unless you have the right help. Enter Magento: a commerce platform that helps you become acquainted with and accommodate your eCommerce website’s … Continue reading
A striking logo. A useful form. A vertical scroll. It’s these sorts of design elements that come together to make your company website’s UI. Short for user interface, this abbreviated term goes a long way in determining whether or not … Continue reading
