They say not to judge a book by its cover, but no one said anything about judging a service by its website. That’s right, a website visitor decides whether they are going to make a purchase from your eCommerce site … Continue reading
The survey results are in—more than half of all purchases are made online. Though exciting news for eCommerce entrepreneurs, the findings do not come as much of a surprise to researchers. Online shopping has been on a steady incline in … Continue reading
A good Search Engine Marketing (SEM) strategy starts with selecting the right keywords and creating great content based on those. If a tree fell in the forest, would it matter at all if no one’s around to hear the loud … Continue reading
Getting your business seen online isn’t easy–but it’s also not impossible. The key to generating traffic on your company page is SEO, or Search Engine Optimization. SEO is a bag of tricks–some black hat, some white hat–that ranks your website increasingly higher on … Continue reading
Have you ever visited a company website in the morning and started seeing ads for that business on other websites in the afternoon? That’s retargeting. If you run a nonprofit and are looking for new ways to acquire donors, retargeting … Continue reading
Ah, spring—the perfect season for tidying up! If you run a nonprofit, you can scrub the floors, vacuum the carpet, but still miss the most important spot: the cobwebs on your organization’s website. If your site is slow to load, … Continue reading
Why it’s Critical that Small Businesses Backup their Data March 31st is World Backup Day, an unofficial holiday that seeks to raise awareness for the importance of data and regularly backing it up. Backups can save us time and money … Continue reading
You Need a Privacy Policy. Here’s Why. In the gold rush that is the information age, companies and governments are scrambling to get their hands on the most precious commodity—customer data. But it’s not just large corporations that need to … Continue reading
Nights. Weekends. Holidays. Even when your business is closed, your website is working overtime to attract new customers. Whether you’re launching your first site or looking to re-brand an existing one, it’s important to find a website development option that … Continue reading
How to Choose the Right Social Media Platform For Your Business Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your … Continue reading
