There’s no doubt that e-commerce is revolutionizing the way we shop. More than one billion users have purchased something online—a number that is only expected to grow. This success is due in large part to user-friendly web design. Customers expect … Continue reading
IT Service Provider Now Offers Full-Service Digital Marketing Over the last couple of months, several offers were made to purchase the the agency that I launched at the age of twenty-three. While I never set out to sell Liqui-Site, I … Continue reading
Business intelligence, often termed BI, refers to software applications that provide a holistic, real-time view of an organization in raw data. Virtually anything can be brought into a BI dashboard—from sales and marketing, operations to finances and more. Data can … Continue reading
Leveraging your LinkedIn network for new business development and strategic relationships is now simpler than ever. The Sales Navigator option is great for prospecting specific companies or verticals. The tool allows you to build your ideal customer profile through a … Continue reading
In our first post in this two-part series on Magento, we discussed the platform’s free Community Edition—created for small businesses and developers. The Enterprise Edition, however, may be necessary for fast-growing and large businesses. Customer demands change daily and Magento … Continue reading
While small to mid-sized businesses want to compete with the best in their industry, it’s not always feasible due to limited finances. Magento Community makes custom website design and ecommerce development possible because it’s feature-rich out of the box and … Continue reading
When designing a user-friendly site, no generation’s opinion is more valuable than that of millennials. Why? Because millennials have the strongest relationship with technology, fully equipped with a smart phone on their person at all times. They’ve grown up with … Continue reading
SMS marketing is a permission-based marketing channel that utilizes texting to spread promotional messages. Here are the Top 8 Mobile Stats that show why SMS is such a great—and potentially untapped—channel for your organization: 97% of all text messages are … Continue reading
How to identify an ill-fitting client, and how to move forward. Every service business that delivers a great experience will find itself with a select few customers that stand out from the rest—but perhaps not for good reason. You spend … Continue reading
What is a brand anyway? Many think that a brand is color schemes, logos and symbols, packaging, ad campaigns and promotional efforts. But a brand is more than that. A brand is not apparent at the moment a marketing strategy … Continue reading
