Picture this: You and your friends are making plans by text to see a movie. In the past, you would’ve had to exit the messaging app to find show times on Safari, or a similar browsing app. While it’s a … Continue reading
Your website domain is more important than you may think. Domain name has a decent impact on your site’s position on the search engines. The rules and best practices constantly change, so follow these tips on how to choose the … Continue reading
Effective email marketing requires more than merely keeping in touch. If your subscribers aren’t engaging, it’s time to revisit your content and approach. On average, 60% of subscriber lists are inactive, so you’re clearly not alone. Consider the following steps … Continue reading
In order to reach potential donors and spread the word about a cause, nonprofit organizations should consider adding a blog to their content marketing strategy. Most people want to feel the reward associated with social impact—and blogging is a great … Continue reading
Tags have always been prominent in on-page SEO tactics—including title tags, meta tags, header tags and blog post tags, all of which are known to increase depth of key terms and phrases in appropriate places. Continue reading
For the ultimate in blog visibility, engagement and efficacy, a consistent posting schedule is essential. Grow Your Audience Inconsistency can create a lack of trust between you and your readers. People are more likely to return to your blog regularly … Continue reading
In the May/June 2016 edition of Communication Arts Magazine, Daniel Carlson talks about planning for the future in his column, Say, Build, Do—“jettisoning the traditional creative brief in favor of the ‘solutions brief’.” Clients say they need agencies to help … Continue reading
When a project comes to an end, the long-term relationship between client and agency is just beginning. Grace Period and Training Upon launch of the project, go-live, a grace period of thirty days begins. During this period, any bugs or … Continue reading
Custom web development projects either run perfectly or go over-budget and off-schedule based on the communication between agency and client. Communication Is Key A single point of contact on the client side will predominantly interact with the single point of … Continue reading
Mobile marketing has had a good run, but the race has only just started. By 2019, mobile advertisement expenditures are estimated to account for 72 percent of all American digital ad costs. The marketing world’s reliance on mobile is serious, … Continue reading
