In Part II, Social Media Measurability, I talked about the missing link in social media – the almighty measurable ROI. For the last few years clients have known they needed to be involved in key social media channels, though they haven’t been sure why or how to truly leverage it. Many still aren’t. And with no way to track each aspect of their collective efforts across all channels, the challenge was in proving that social media was a sound investment of resources.
Social ROI Program
Now, those days of quasi-accountability are gone. Enter Social ROI – a social media analytics solution that allows businesses to monitor individual social channels and the demographics of their entire network, track promotional efforts, discover conversations by keyword – and measure the conversion results in actual dollars.
Just as Google Analytics measures and reports website statistics, Social ROI provides granular demographic information on your membership (community fan base, followers, subscribers), including gender, age, interests, geography, education, employment, referring links and more. More importantly, Social ROI enables businesses to create goals and campaigns, promote their offerings through their social channels – and measure the conversion results in real dollars.
Discovering conversations by keyword across all channels saves time and can lead to providing value, cherry-picking prospects or see who’s talking about your brand to better manage “online PR”.
Get a 30-Day FREE Trial of Social ROI
Liqui-Site announces a 30-Day FREE Trial of Social ROI for our “Lake” or “River” plans. As an exclusive offer, now through November 23, 2011: Sign up for the “Lake” plan and Liqui-Site will set up all of your social media accounts within the Social ROI solution for you at no additional cost.
