8 Reasons to Hire a Copywriter For Your Website Content
Website content establishes the tone and message of your brand – and carries its value proposition across campaigns and other online marketing efforts. For website content to successfully convert prospects to customers it must be compelling, persuasive and show your … Continue reading
Brand Characters Invade Social Media
Brands have used personas to represent themselves for many, many years. Animated characters and over-the-top “real” people do a lot for brands (and sales!) – they build brand identity, inject familiarity and personalization, speak from a voice that lessens the … Continue reading