From Storefront to SEO: How eCommerce has changed the Way We Do Business
How eCommerce has changed business in many different ways. Retailers of consumer goods should always be searching for more efficient ways to communicate with potential customers. In the digital age, eCommerce has shown that businesses can operate 24 hours a … Continue reading
How to Use AMP for eCommerce Websites
Using AMP for eCommerce Accelerated mobile pages (AMP) is a relatively new project created by Google and Twitter with the aim of making mobile pages faster. AMP uses a simpler form of HTML that doesn’t take as long to load … Continue reading
Three Audiences that Love a Magento Site
They say that knowing your audience is the key to success. But that can be easier said than done—unless you have the right help. Enter Magento: a commerce platform that helps you become acquainted with and accommodate your eCommerce website’s … Continue reading
3 Elements of an Eye-Catching eCommerce Site
They say not to judge a book by its cover, but no one said anything about judging a service by its website. That’s right, a website visitor decides whether they are going to make a purchase from your eCommerce site … Continue reading
Smooth Selling: 3 Ways to Secure Your eCommerce Website
The survey results are in—more than half of all purchases are made online. Though exciting news for eCommerce entrepreneurs, the findings do not come as much of a surprise to researchers. Online shopping has been on a steady incline in … Continue reading
Ecommerce Owners: Be Proactive Before Google’s Next Rollout
Earlier this month, Google’s Matt Cutts announced that the company with the largest search market share may be rolling out changes that will directly target and impact E-Commerce businesses. For web-based business owners, managers, marketing directors and social community managers … Continue reading
What Is Enterprise-Level Ecommerce?
One of the most common discussions we have with prospective ecommerce clients is which shopping cart or all-in-one ecommerce software solution is best? The answer: “it’s complicated!” That’s why it’ so important to iron out all of the details, requirements, … Continue reading
User Experience, From Search to Shoes
I talk to clients every day about the importance of user experience (UX). Because, after all, the experience that their customers have online directly correlates to conversion rate and sales revenue. Recently, I had two VERY different experiences when buying … Continue reading