Why Marketing on Facebook Requires Ad Spend
Using sales figures alone to calculate Facebook advertising ROI is just not accurate. Social media, like all other branches of a national brand’s marketing efforts, requires a paid advertising component. You will not find much support for the notion that … Continue reading
Facebook’s Broken on Purpose, Here’s Why
Something strange is happening on Facebook. Where have our friends gone? Where are the updates from people we actually know? What are these brands that we’ve never heard of appearing on our Walls? If you’ve noticed your feed has transformed … Continue reading