The Post-PC Era – Not What You Thought!
Whether or not you believe we’ve entered a post-PC era – a time in which tablet and mobile devices are favored over personal computers – you can’t ignore the numbers or the overall shift in how we interact with our … Continue reading
Why Traditional QR Codes Aren’t Enough
Depending on who you talk to, or which study you read, QR codes are either all the rage, or will never truly become mainstream due to Wi-Fi connection, difficulty understanding value proposition, and/or scanning technology by users. “…no one wants … Continue reading
Viral Messaging Spreads Like Wildfire
So a few of us were talking about what could potentially become the next “big idea” in coordinated print and web-based promotions when the phone rang. It was a client of ours who actually does a lot of direct mail … Continue reading