From Storefront to SEO: How eCommerce has changed the Way We Do Business
How eCommerce has changed business in many different ways. Retailers of consumer goods should always be searching for more efficient ways to communicate with potential customers. In the digital age, eCommerce has shown that businesses can operate 24 hours a … Continue reading
Protect Your Site’s Rankings by Safeguarding Against Negative SEO
You’ve worked hard to galvanize your business’s search engine optimization (SEO). You’ve streamlined your site’s content, bolstered user experience, maybe even powered up your network’s operating speed. But all of a sudden, your SEO rankings have started to slip. You … Continue reading
Better, Faster, Stronger: How AMPs Impact SEO
CTA. CPC. KPI. Digital marketing strategists are forever inventing acronyms. If you can only learn and remember one, make it AMP. Short for accelerated mobile page, the AMP is built to appeal to today’s on-the-move, smartphone-reliant end user. AMPs streamline … Continue reading
Full Speed Ahead! Why Speed Optimization Matters For Your Website
The Six Second Attention Span Did you know your website has about six seconds to capture the user’s attention? As any SEO specialist will tell you, the human attention span is extremely short: a mere six to eight seconds on … Continue reading
3 Lesser-Known Strategies for Scaling Google Search Results Pages
Semantic phrases glide through your blog posts with the grace of Michelle Kwan. Kris Jenner takes notes on your social media strategy, and the load speed of your accelerated mobile pages (AMPs) is enough to leave a cheetah in the … Continue reading
3 Tactics for Ranking #1 in Google Search Results
3 Tactics for Ranking #1 in Google Search Results In the early 20th century, we turned to godfather of psychoanalysis, Sigmund Freud, for insights into human behavior. In the early 21st century, most of what we know about human behavior … Continue reading
3 Reasons to Focus on UI
A striking logo. A useful form. A vertical scroll. It’s these sorts of design elements that come together to make your company website’s UI. Short for user interface, this abbreviated term goes a long way in determining whether or not … Continue reading
Choosing the Right Keywords is Key to Your Search Engine Strategy
A good Search Engine Marketing (SEM) strategy starts with selecting the right keywords and creating great content based on those. If a tree fell in the forest, would it matter at all if no one’s around to hear the loud … Continue reading
The Do’s and Don’ts of SEO
Getting your business seen online isn’t easy–but it’s also not impossible. The key to generating traffic on your company page is SEO, or Search Engine Optimization. SEO is a bag of tricks–some black hat, some white hat–that ranks your website increasingly higher on … Continue reading
Three Ways Custom Website Design Can Make You Money
Nights. Weekends. Holidays. Even when your business is closed, your website is working overtime to attract new customers. Whether you’re launching your first site or looking to re-brand an existing one, it’s important to find a website development option that … Continue reading