Your SEO Strategy Needs Content Creation- But Do You Have The Resources?
More than half of marketers report that SEO has become more effective in the past year for increasing lead generation and website traffic, according to a recent study conducted by Ascend2 and Research Partners. But SEO tactics have been in … Continue reading
Are Your Inbound Links Paying Off?
Inbound links, or links built to your website, are a small but important part of a business’ search engine optimization (SEO) plan. Google takes the number, quality and relevance of inbound links into account when determining your site’s rank, trustworthiness, … Continue reading
Link Building Opportunities Your Competitor Missed
Link building is a comprehensive and strategic effort to improve search engine optimization (SEO) and page rank. Link building takes considerable time and effort. There is no “short cut” to link building because search engines are constantly identifying sites that … Continue reading
Google Hummingbird Update Is As Simple As ‘Q&A’
New Hummingbird search algorithm from Google provides in-depth answers to user’s questions. Marketers, your task is simple… answer your consumers questions! This is the second big announcement from the search engine this week. The latest update to Google’s SEO algorithm … Continue reading
How Google Killed SEO (As We Know It)
If we had to rank Google’s updates in terms of their impact, this would rank pretty high: Yesterday, Google decided to encrypt all referrer data on search queries from organic traffic. What does this mean, exactly? Essentially it means that … Continue reading
8 Reasons to Hire a Copywriter For Your Website Content
Website content establishes the tone and message of your brand – and carries its value proposition across campaigns and other online marketing efforts. For website content to successfully convert prospects to customers it must be compelling, persuasive and show your … Continue reading
Google Cracks Down On Link Schemes In Content
Google recently announced several important SEO changes in Google’s Webmaster Guidelines – a resource for site owners that can be technical, but is critical to follow in order to stay compliant with the search engine. The changes are to the … Continue reading
SEO for New Website Owners
Some SEO agencies will not take on a client unless their website has been up and running for at least a year. There’s absolutely no reason why they should have that policy , except to cover up their own shortcomings: … Continue reading
Google Algorithm Update: Penguin 2.0 and What to Expect
The latest Google algorithm update, referred to as “Penguin 2.0” by Matt Cutts (head of Google’s Search Quality team), was rolled out last week and is targeted at webspam. Penguin 2.0 will likely affect you if your website violates Google’s … Continue reading
Ecommerce Owners: Be Proactive Before Google’s Next Rollout
Earlier this month, Google’s Matt Cutts announced that the company with the largest search market share may be rolling out changes that will directly target and impact E-Commerce businesses. For web-based business owners, managers, marketing directors and social community managers … Continue reading