How to Choose the Right Social Media Platform For Your Business
How to Choose the Right Social Media Platform For Your Business Social media is an essential part of an effective digital marketing strategy, but there are no one-size-fits-all solutions. Depending on what you are trying to get out of your … Continue reading
Marketers: How to Have Your Super Bowl Moment
In a now infamous moment, Sen. Marco Rubio made a hilarious gaffe during his response to the recent State of the Union Address when he awkwardly reached and sipped from a tiny bottle of Poland Spring Water. While the moment … Continue reading
How To Use Social ROI Data for Conversion
Track and monetize social media efforts with Google Analytic Social Reports. Stop us if you’ve heard this one before – CMO’s want more customers. And since social media is a part of the marketing toolkit now, they want social media … Continue reading
What Do Social Media Managers Actually Do?
I had a follow-up conversation with a prospective client earlier this week. We walked through the proposal Liqui-Site delivered for social media management/marketing (SMM) for their business, discussed the details of what content would need to be produced on their … Continue reading
13 Social Media Marketing Predictions for 2013
1. Content Development, not AdWords As Google cracks down on third party apps using scraped data for its rankings reports, businesses will be forced to find alternatives. While Google obviously wants you to use its AdWords program, savvy businesses will … Continue reading
Feedback Friday: Social Media Projections for the Holiday Season
Yesterday I stopped into Macy’s to do a bit of shopping, and what do I see at first glance? —a full-on fake Christmas tree display, ready to take home. The store even smelled like Christmas. Mind you, it is October … Continue reading
Social Media, The Better Mouse Trap…
Social media has grown significantly in recent years and covers a broad range of online sites used by business people and consumers in all walks of life, each with a specific set of interests. From LinkedIn to Facebook to Twitter, … Continue reading