How to Use Social Media in Rebranding Efforts
Article by Craig Robinson Editor, Qwaya, Facebook ad manager tool One of the biggest issues businesses face during a rebrand is that the workload far exceeds expectations. Changing a logo and finding a new angle barely scratches the surface. Rebranding … Continue reading
Using Social Media for Customer Service
Social media is increasingly becoming the first place customers go to complain about poor customer service, but the brand representative who responds is typically in Marketing – not the Contact Center. Research indicates that customers still prefer traditional channels far … Continue reading
Newsjacking Explained!
The hottest buzzword in marketing right now is “newsjacking” – the next evolution of an already popular strategy called “real-time marketing”. Newsjacking and real-time marketing leverage moments that capture our nation’s attention, like breaking news stories, trending topics, memes, viral … Continue reading
Marketers: How to Have Your Super Bowl Moment
In a now infamous moment, Sen. Marco Rubio made a hilarious gaffe during his response to the recent State of the Union Address when he awkwardly reached and sipped from a tiny bottle of Poland Spring Water. While the moment … Continue reading
Feedback Friday: Facebook Conversion Tracking and More
Weekly Social Media Round-Up! LinkedIn will discontinue LinkedIn Answers on January 31, 2013. This free-for-all forum allows users to post questions spanning any and all areas of interest, outside the context of a LinkedIn Group or Page. LinkedIn Answers had … Continue reading
How To Use Social ROI Data for Conversion
Track and monetize social media efforts with Google Analytic Social Reports. Stop us if you’ve heard this one before – CMO’s want more customers. And since social media is a part of the marketing toolkit now, they want social media … Continue reading
What Do Social Media Managers Actually Do?
I had a follow-up conversation with a prospective client earlier this week. We walked through the proposal Liqui-Site delivered for social media management/marketing (SMM) for their business, discussed the details of what content would need to be produced on their … Continue reading
13 Social Media Marketing Predictions for 2013
1. Content Development, not AdWords As Google cracks down on third party apps using scraped data for its rankings reports, businesses will be forced to find alternatives. While Google obviously wants you to use its AdWords program, savvy businesses will … Continue reading
Feedback Friday: Social Media Sites Make It Easier for Businesses
This week in social media… Pinterest announced new Business Pages – meant to make it easier for businesses to share content from their website, and help consumers find more relevant content about your business in search results. Users have the … Continue reading
Facebook’s Broken on Purpose, Here’s Why
Something strange is happening on Facebook. Where have our friends gone? Where are the updates from people we actually know? What are these brands that we’ve never heard of appearing on our Walls? If you’ve noticed your feed has transformed … Continue reading