Social ROI Part III: Getting Started with Social Analytics
In Part II, Social Media Measurability, I talked about the missing link in social media – the almighty measurable ROI. For the last few years clients have known they needed to be involved in key social media channels, though they … Continue reading
Social ROI Part II: Social Media Measurability
In Part I, Social Media Monetization, I shared a few examples of how to directly increase a brand’s revenue using social media. It was a direct answer to a direct question a client had asked me. But, there’s a bigger, … Continue reading
Social ROI Part I: Social Media Monetization
What’s the point of social media if you can’t monetize the effort? More and more, each day, I hear from business owners, executives, and online marketing professionals “If social media doesn’t influence the sales process and the effort can’t be … Continue reading
Brand Monologue? Try Brand Dialogue Instead!
Communication via a massive amount of one-way media is called “brand monologue”. Even though we just made that up here at Liqui-Site, the point is that any brand that only talks at consumers probably won’t be heard. Real interactive communication … Continue reading
Does Google+ follow Facebook on Twitter?
I recently watched an old interview with Mark Zuckerberg on 60 Minutes from around the time when Facebook was launching a redesign in 2010. A few minutes into the interview, Zuckerberg provided information about what he thought the future of … Continue reading
Social Media Engagement is Everywhere: Twitter Introduces the Follow Button
No longer do you need to direct visitors to your profile page on Twitter in order for them to follow you. In one click, a visitor can instantly subscribe to your Tweets without leaving your website. Twitter announced the “Follow” … Continue reading
Social Media, The Better Mouse Trap…
Social media has grown significantly in recent years and covers a broad range of online sites used by business people and consumers in all walks of life, each with a specific set of interests. From LinkedIn to Facebook to Twitter, … Continue reading
Checking In or Out? – Facebook Places for Business
By now we all know that social media is much more than a fad, it’s proven to be one of the most effective ROI generators of our time. There are multiple social services that clearly have staying power, and new … Continue reading