Why Marketing on Facebook Requires Ad Spend
Using sales figures alone to calculate Facebook advertising ROI is just not accurate. Social media, like all other branches of a national brand’s marketing efforts, requires a paid advertising component. You will not find much support for the notion that … Continue reading
How To Use Social ROI Data for Conversion
Track and monetize social media efforts with Google Analytic Social Reports. Stop us if you’ve heard this one before – CMO’s want more customers. And since social media is a part of the marketing toolkit now, they want social media … Continue reading
Debunking Social Media ROI Myths
Last week the Liqui-Site team traveled to Mount Saint Mary College in Newburgh, New York, to talk with administrators, faculty and students about social media. We had a free-flowing, energetic Q & A style session with undergraduate and graduate students, … Continue reading
Know Thy Social Community Demographic
How to interact with your communities – and track marketing effectiveness If you’re like most business owners or online marketing managers, you know that you need a presence in the social stratosphere: Facebook, Twitter, YouTube and LinkedIn at minimum. But … Continue reading
Social ROI Part II: Social Media Measurability
In Part I, Social Media Monetization, I shared a few examples of how to directly increase a brand’s revenue using social media. It was a direct answer to a direct question a client had asked me. But, there’s a bigger, … Continue reading
Social ROI Part I: Social Media Monetization
What’s the point of social media if you can’t monetize the effort? More and more, each day, I hear from business owners, executives, and online marketing professionals “If social media doesn’t influence the sales process and the effort can’t be … Continue reading