Founded in 1976, the Israel Tennis Centers (ITC) is a 501(c)(3) not-for-profit organization that improves the quality of life of Israeli children in one of the most conflicted regions of the world. Through the medium of sport, the ITC teaches life skills of self-reliance, perseverance and focus, fostering sustainable values of self-esteem, character and tolerance. The ITC Foundation is the fundraising arm of the centers in Israel.
The Challenge
ITC had a website that provided a poor user experience and did not reflect the dynamic nature of programs offered at the organization’s fourteen centers in Israel. The previous site was not optimized for search engines, and had a disorganized image on social media platforms. Finally, the organization was not effectively utilizing digital marketing for fundraising and charitable giving in the U.S. and Canada needed to continue its critical programs in Israel.
The Solution
Liqui-Site designed and developed a custom, responsive website for the ITC Foundation – optimized for organic search – and integrated a peer-to-peer crowd funding platform for fundraising campaigns. We worked extensively with the organization on interactive presentation of its content online. We then developed a social marketing strategy and have most recently been engaged to execute and implement digital strategy daily, as well as to provide consulting on an as-needed basis.
Creative & Technical Execution Services
The Reference
“They have an extraordinarily high degree of patience. We’re a small group, and Liqui-Site had to answer numerous questions and train us on the aspects of digital marketing we needed to understand. They were very patient in taking us through the process. They are also extremely responsive. When we ask questions, they get back to us very quickly… They make us feel like we were their most important client.”
– Richard Weber, Global Marketing Director
Visit: www.israeltenniscenters.org