Liqui-Site launches e-commerce website for Arpaia Lang, based in CT
(Nyack, NY) September 25, 2013 – Liqui-Site Designs, Inc. announced today the launch of a new website for Arpaia Lang – a full service, retail jewelry store and custom jewelry design studio, located in New Haven, Connecticut’s historic 9th Square district.
Owners Kimberly Arpaia and Robert Lang formed the jewelry collective in 2006 and opened their flagship store, Arpaia Lang, in New Haven, Connecticut that same year.
Lang is a trained goldsmith and GIA (Gemological Institute of America) gemologist, while Arpaia is an emerging jewelry designer and fabricator, recently certified by GIA.
The Arpaia Lang signature brand offers one-of-a-kind custom jewelry pieces with a focus on rare gems, precious metals, heirloom designs, and museum-grade quality and craftsmanship. Of particular note, designs feature certified diamonds, colored gemstones, and fine pearls – of which the duo is also certified in buying and appraising. Arpaia Lang also carries an extensive selection of affordable, high quality, handcrafted sterling jewelry from around the world, as well as contemporary metal collections for men and women, and popular European-style beads and bead accessories.
Liqui-Site was responsible for the custom design and development of a new e-commerce website for Arpaia Lang built on the Shopify platform. Although the brand had existing informational websites, there had been no prior ability to sell online. Liqui-Site built a powerful e-commerce website with user-friendly navigation, filtering options for products, and a seamless, secure checkout process that carries the brand aesthetic through. The site can be easily managed in-house, and includes consumer-centric features such as the ability to see the magnified detail of each piece, share with friends and/or on social media, subscribe to email newsletters, chat live with the jewelry designers themselves, and more. In addition to providing a dynamic and engaging shopping experience, the new site is fully optimized for search engines for increased visibility, qualified traffic and sales.
Liqui-Site also integrated the brand’s social media community and email marketing solutions to streamline brand messaging and incorporate it into site-wide analytics. The result is a robust e-commerce site that generates ROI.
Kimberly Arpaia and Robert Lang, co-owners of Arpaia Lang, said, “As an upstart luxury jewelry business on a very tight budget, we are extremely impressed by the sophisticated, custom ecommerce website that Liqui-Site built for us! From the inception of our project, Liqui-Site understood our brand and worked diligently to design a prestigious website to beautifully showcase our handmade, one-of-a-kind jewelry. The team’s immense attention to detail with the aesthetic layout, coupled with ingenious development of superior functionality incorporated into the platform – work together to steer a seemingly flawless and pleasant online shopping experience. We enjoyed the process and made new business friends with whom we hope to find ourselves on a very long-term, fun, and lucrative adventure.”
About Liqui-Site
Since 2003, Liqui-Site is a digital agency focused on creative and technical execution—dedicated to delivering measurable results to cause-minded clients. An experienced team, driven by relationships, solutions and social good, Liqui-Site specializes in custom websites, ecommerce, search engine optimization (SEO), search engine marketing (SEM), digital ads and retargeting, as well as email marketing and automation. Visit www.liqui-site.com or call (845) 353-7771.
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