Want to drive traffic and conversions? Cover all of your bases.
Liqui-Site creates comprehensive strategies to move the needle for your business—and search engine marketing (SEM) is a critical piece of the puzzle.
SEM and pay-per-click (PPC) advertising position you at the top of Google search engine results—and with the right recipe, you can cook up some serious business.
Keyword Research & Competitive Analysis
First, we get to know your brand, goals, and target audience. We research the optimal keyword phrases to attract quality prospects to your site—including both core and long-tail keywords.
Assessing details like ad copy, destination URLs, landing pages, and negative keywords, we then evaluate your competitors. Liqui-Site uses information like cost-per-click (CPC) and bid optimization history to determine a strategy that won’t conflict with your budget.
Sponsored Ads & Landing Pages
To really get that needle to budge, you need a clear and forceful call-to-action. What specific action do you want the consumer to take?
Liqui-Site crafts crisp, engaging PPC ads—with contextual headlines that match search content and calls-to-action that compel users to click. We also add incentives like promotions and special offers through ad extension tools, ensuring your ads take up as much Google real estate as possible.
A click, however, doesn’t guarantee a purchase. Your brand needs a powerful landing page that commands action. We can alter existing pages or create new ones to make sure all content is relevant to the consumer’s search—and the landing page layout is well played.
SEM Management & Monthly Reporting
Using Google AdWords, we provide detailed monthly reports that assess the performance of your campaigns. By analyzing clicks, leads, conversion rate, total spend, and your sales figures, we can determine your return-on-investment.
To maximize performance, we continually monitor PPC ads, adjust bids accordingly and mark negative keywords as such. This creates an uninterrupted flow of traffic to your site—and as a result, consistent conversions to boost your business.
Elevate your style, streamline your processes, extend your reach. Contact us today.