{"id":1657,"date":"2015-09-14T16:09:22","date_gmt":"2015-09-14T16:09:22","guid":{"rendered":"http:\/\/www.liqui-site.com\/?p=1657"},"modified":"2024-03-14T03:53:17","modified_gmt":"2024-03-14T07:53:17","slug":"5-seo-tips-for-ecommerce-success","status":"publish","type":"post","link":"https:\/\/www.liqui-site.com\/blog\/5-seo-tips-for-ecommerce-success","title":{"rendered":"5 SEO Tips For Ecommerce Success"},"content":{"rendered":"

\"Ecommerce

Photo Credit: Gayle Nicholson\/flickr<\/a><\/p>\n

Optimizing your website for search is essential for any business, but for ecommerce sites, the process is even more important. Offering great products won\u2019t mean much if your customers find your competitors instead of your store when searching online.<\/strong><\/p>\n

All of the standard SEO tactics still apply, but there are some specific considerations that should be kept in mind. Try these 5 SEO tips for ecommerce success:<\/p>\n

1. Product Descriptions<\/h2>\n

Create unique, quality content describing each product on your site.<\/strong> Not only will this help customers make purchasing decisions, but this is also a great way to optimize each page for search engines. Be sure to use effective and relevant keywords in each description. Also, it\u2019s important to be cautious that you are not duplicating content<\/strong> from product page to product page. Avoid using the product descriptions from manufacturers, as these are likely being used by tons of other online stores that did not take the time to come up with their own copy. Having diverse content throughout your website will give you a better chance of getting a favorable search engine ranking.<\/em><\/p>\n

2. Responsive Design<\/h2>\n

Having a website that is mobile-friendly<\/a> should be considered a top priority for ecommerce shops. Consumers are making a majority of their purchasing decisions while using their mobile devices.<\/strong> A responsive ecommerce website<\/em> is already headed in the right direction for site success!<\/p>\n

3. Encourage Product Reviews<\/h2>\n

Giving your website visitors the ability to leave reviews on your products is a valuable resource that should not go unused. 70% consumers want to see reviews of products on online stores before making a purchase.<\/strong> This is also a great source of free content<\/em> generated by your users, while giving them the opportunity to engage with your site<\/a>. User-generated content is great for SEO.<\/p>\n

4. Optimize Page URL\u2019s and Images<\/h2>\n

Implementing keywords isn\u2019t only a must for content population\u2014they can be utilized in your page URL\u2019s and image names as well.<\/em> Make sure that you customize each page\u2019s URL structure to include proper keywords.<\/strong> This will make it easier for search engines to find your site and understand what it\u2019s about. Use images that are high quality and add relevant keywords to the image\u2019s alt tags and name.<\/strong><\/p>\n

5. Link Between Pages<\/h2>\n

Be sure to include links to various pages on your site throughout all of your content. Linking between pages will make navigation easier for the user, while adding value to product descriptions and page copy.<\/strong> An effective way of boosting your ecommerce site\u2019s SEO ranking is by using strategic keywords in the link\u2019s anchor text.<\/em> Keep tabs on all of your links to avoid any broken links \u2013 important for SEO and UX<\/a>.<\/p>\n

Liqui-Site\u2019s custom ecommerce website design<\/a> services include everything your online store will need to gain traffic and convert. Our team will work with you design, develop and optimize your ecommerce site in order to get the results you\u2019re looking for. Questions? Contact us<\/a> to schedule a consultation!<\/p>\n","protected":false},"excerpt":{"rendered":"

Photo Credit: Gayle Nicholson\/flickr Optimizing your website for search is essential for any business, but for ecommerce sites, the process is even more important. Offering great products won\u2019t mean much if your customers find your competitors instead of your store … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":1658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[217,209,169,223,110,168,177,112],"tags":[],"class_list":["post-1657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-strategy","category-customer-experience","category-digital-marketing","category-ecommerce","category-mobile","category-responsive-design","category-seo","category-ux"],"acf":[],"yoast_head":"\n5 SEO Tips For Ecommerce Success - Liqui-Site<\/title>\n<meta name=\"description\" content=\"Optimizing your website for search is essential for any business, but for ecommerce sites, the process is even more important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.liqui-site.com\/blog\/5-seo-tips-for-ecommerce-success\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 SEO Tips For Ecommerce Success - 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